Overview
We know that Amazon provided a large number of domestic small and medium-sized sellers with huge traffic and a favorable platform, so that the early sellers made a lot of money. I don’t know if you have noticed: Although there are many positives, there are still many sellers who have not caught up with this gust. Why is this? Tracing back to the source, the products provided by high-quality top sellers have met the precise needs of most users to the greatest extent.
The four core elements of e-commerce are: product, channel, operation, and supply chain. The product is the core of the core. Without a good product, everything is zero. Especially when doing platforms, such as Amazon, the importance of products is self-evident. Refer to past experience: In many cases, the products of the head shop are often hot products, which can lead the market trend.
What are our steps and methods to find popular products?
1. Focus on the Internet experts in the niche market
People who can become industry celebrities or Internet celebrities generally have accumulated a lot of fans and have certain authority in the industry. Their sensitivity and awareness of products must be higher than those of our masses, and they are often well-known accounts.
It is easier to get recommendations and become a trend leader in the market. We can often get good results by looking for trending products through their recommendations.
First of all, you need to pay attention to the Internet experts and authoritative accounts in your industry, check their content regularly, study which products they recommend on social media or their own stores, and figure out which brands they follow and what characteristics they have. These products are far more likely to become popular products in the future than the products we have not planned to choose.
Deal Guy is a review blogger. He mainly evaluates product features and usage methods, publishes videos, shares and promotes products on the Internet, and receives a portion of commissions. His video subscriptions are currently as high as 1.2 million. Through his recommendations, we can also know which products are currently or will be popular.
After finding such a product, all we have to do is to search for similar products on the facebook page, click the video tab, and see how many times and how often it has been promoted. The benefits of doing so: to understand whether the popularity of this product meets expectations.
2. The video platform to find niche products
After the domestic short video became popular, video gradually replaced the official account as a tool for mainstream information dissemination. Of course, the global trend is also true.
Analyzing the product through video is easy to understand and easier to understand. If you want to know the popularity and trend of the product you choose, it is better to go directly to the video search engine and enter keywords to obtain information. This is also a relatively novel channel and method.
For example, we enter the keyword “iPhone” and search for product popularity information as follows. Although this ranking does not represent everything, it can reveal some trends: the higher the ranking, the higher the popularity of this product, the more popular it is. welcome.
2.1Use e-commerce tools to query hot-selling products
We all know that Amazon is the world’s largest e-commerce platform. There are countless types of products on the platform, and competition is fierce.
But there are not many products that can really get the favor of consumers. Therefore, a good product is enough to bring a steady stream of orders for sellers. Therefore, the motto of “three points of operation, seven points of selection” has also been widely spread by Amazon sellers.
How to find and build a hot-selling product is the most troublesome thing for sellers. Generally speaking, everyone will use the Amazon sales rankings as a reference for product selection. So how do you look at the Amazon sales rankings? Is there any other way as a seller to find hot-selling products?
3.1 — Representative cross-border online tools:
Hot products on Alibaba
Address: http://suo.im/4wqJ8m
Amazon’s best-selling products
Address: http://suo.im/3vPqzK
Hot products on eBay
Address: http://www.ebay.com/ctg
3.2 — Free selection tools:
A large part of the reason why I recommend this tool is that it has features similar to jungle scout and h10 but is still free. Its product database is updated in real time, and sellers can filter products that meet the requirements according to their own requirements. It provides a category of product parameters to serve Amazon sellers through the product data it grabs: sales volume, Amazon BSR tracker, number of reviews, number of sellers, etc.
Of course, this tool also has keyword query and competitor product monitoring functions.Amazon sales rank chart may provide a good reference.
Keyword query:
Enter the ASIN code of the product in the keyword analysis navigation bar, you can query product information, click on the query keyword to see the search trend of the product, most tools have this function.
Commodity monitoring and tracking:
It can actively track the trend of competitors daily and follow up on strategies in a timely manner. When the merchandise you monitor changes with the sales information, it will send you an alert via email, allowing you to get the opponent’s dynamics the first time.
3.3 — Google Trend
This tool is a query tool under Google, and it is almost necessary for cross-border e-commerce practitioners.
If you can’t judge whether a certain product has a market and whether it can bring sales, then you can go to Google Trends to search for the degree of popularity and trend of the product. Imagine if the trend of a product is declining year after year, then the chance of explosion is very small.
Not only that, Google Trend can also check the search volume of products in various regions of the world, and can inquire whether the trend of the product is rising or falling.
3.4 — Amazon Best Sellers
This is Amazon’s own best-selling product database, which analyzes the sales ranking of Amazon’s products under its own category. In other words, it is to provide Amazon sellers with a complete list of best-selling products in each category. Amazon Best Sellers can provide sellers with some inspiration in the selection of products, and see which products have the top sales in the market recently. Amazon will rank products based on their real-time sales and historical sales, and update them every hour.
In addition to exploring best-selling products in various categories, Amazon Best Sellers also provides a database of new best-selling products and collections of multiple products, providing insights for sellers in their selection.
Of course, the selection tools on the market are far more than these. The old comprehensive software jungle scout, helium 10, Keepa, etc. can help sellers find those high-margin and high-demand products more easily, but they all need to charge a lot of money. It is more suitable for big sellers with sufficient budget and frequent use.
4. Pay attention to industry information-collect popular products
Under normal circumstances, industry news news and portals will report the latest hottest topics, as well as product overviews in the industry category. These contents may provide you with some inspiration and ideas for product selection.
Here are a few niche and classic websites to share with you:
4.1 — Black Technology Website: socialanimal
Ability to track and monitor the content of mainstream websites based on keywords or URLs and analyze Internet celebrity traffic.
4.2 — Independent station tool: hellobar
The tool can customize the advertising position, style, copywriting, and provide various templates, and can also do detailed statistics
4.3 — Template website: reallygoodemails
Provide dozens of small types of email templates and support downloading email codes, analyze the advantages and disadvantages of email templates.
4.4 — Information Community: Trend Hunter
This is an online community with millions of active people worldwide and sharing the latest trends. Whether it’s design, fashion or technology, product design is very smart and novel, and may be able to provide you with inspiration in a certain period of time.
4.5 — Information URL: Spingwise
Provide data and information on various new trends around the world, and may be able to provide you with useful information on product selection,
The website resources shared above can provide you with some information and inspiration and help you find suitable products. But whether it is a tool or a website, it helps you to choose a product. The most important thing is to cultivate your own ideas and a set of methods.
Last
The four core elements of e-commerce put the product first in turn. For most sellers, choosing the right product is a very important step. After all, the product is the core competitiveness.
Without a good product, everything is zero. Especially in the platform category, such as Amazon, the importance of products occupies at least 70%. Although this selection process is not difficult, if you sink your heart and continue to research and actively explore, I believe you will soon find a more suitable product.
I think the selection of products is actually not that troublesome, and it is not difficult to find a hot-selling product. Of course, methods and techniques are indispensable. As long as we are proficient in one of these skills, we can easily discover a certain popular product in advance no matter which site in the world, and then create our own popular products.
Of course, you have to pay attention to and understand Amazon’s basic principles of product selection and the minefield of product selection before choosing products, which can help us.
Only when we have mastered both theory and practice. I hope you can make good use of the selection methods introduced above. I believe that it will definitely give you some help in selecting products.
